Chester County Historical Society Receives Generous Partnership Grant from

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Primary Contact: 
Rob Lukens, Ph.D.
Primary Phone: 
Primary Email:
Secondary Contact: 
David B. Reinfeld
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Release Date: 
Tuesday, July 1, 2014

Chester County Historical Society Receives Generous Partnership Grant from The William Penn Foundation 

(West Chester) The Chester County Historical Society (CCHS) is thrilled to announce a recent grant award from the William Penn Foundation focusing on our marketing. Specifically, the grant-funded project will examine the "Chester County Historical Society" name, as well as the names of our buildings and other spaces, with an eye toward analyzing the effectiveness of attracting new audiences and retaining existing ones.

“The Foundation believes it is important to help arts and cultural organizations fulfill their mission to the utmost. It is hoped that this effort by CCHS enhances its ability to serve the residents of Chester County,” said Olive Mosier, Director for Arts Funding at the William Penn Foundation. "We are extremely grateful to the William Penn Foundation for this opportunity to reach out to the community to strengthen our marketing presence, with potential long term changes," stated Rob Lukens, President of the Chester County Historical Society.

As part of this project, the experienced marketing firm 20/10 Solutions will work with the CCHS Board, staff, volunteers, members, and the general public on a feasibility study. Through focus groups, surveys, best practices research, and other measures, 20/10 Solutions will work with CCHS to find what current and future audiences expect to experience and learn when visiting and how that is influenced by the name.

“What an amazing opportunity for the Chester County Historical Society to have the financial support of the William Penn Foundation to really investigate how their brand is perceived and acted upon by its current and potential customers,” said Joe Warner, president of 20/10 Solutions. “We hope our assistance will ultimately bring more visitors through their doors to witness the amazing collection and understand the roles Chester County’s residents have played in the history of the United States.”

It should be noted that changing or adding any names are not a foregone conclusion, hence the need for this preliminary study. What the Historical Society is aware of: CCHS constantly hears from various constituents (both internal and external) that the name and the names of the buildings may require a makeover in order to attract new audiences, particularly from the growing area's shifting demographics.  It is clear that, despite CCHS's great successes in history education with school groups and drawing portions of area's general population, not everyone understands what CCHS is or what its mission is from the name.  Naming conventions were discussed informally during CCHS's strategic planning process, completed in summer 2013, and work to be completed by 20/10 Solutions is the formal phase.  

About the Chester County Historical Society

The Chester County Historical Society is a not-for-profit educational institution whose mission is to promote an understanding of the history of Chester County and southeastern Pennsylvania by collecting, preserving, exhibiting and interpreting that history and its relationship to the region, and nation beyond, to audiences of all ages and interests. CCHS’s library has collected materials documenting the diversity of the county from the 1680s to the present. The library houses collections of printed volumes (25,000), and manuscripts (500,000) including letters, diaries and other personal papers, business and organizational records, pamphlets, broadsides, newspapers, audio-visual material and genealogical material related to the history of the county and surrounding area. For more information, call 610-692-4800 or visit

About the William Penn Foundation 

The William Penn Foundation, founded in 1945 by Otto and Phoebe Haas, is dedicated to improving the quality of life in the Greater Philadelphia region through efforts that close the achievement gap for low-income children, ensure a sustainable environment, foster creativity that enhances civic life, and advance philanthropy in the Philadelphia region.  In partnership with others, the Foundation works to advance opportunity, ensure sustainability, and enable effective solutions. For more information, please call 215-988-1830 or visit

About 20/10 Solutions

20/10 Solutions, based in West Chester, Pennsylvania, offers client’s the marketing and communications strategy, web programming, and graphic and web design tools needed to succeed today and into their future. Clients appreciate our rapid and responsive support system, so they can focus on their core business, while we deliver the tools they need to succeed. For more information, call 610-692-4972 or visit